6 Tips for Creating Captivating Clickbait
What's Clickbait?
What's Clickbait?
Clickbait, noun: An eye-catching link on a website which encourages people to read on.
Example:
Example:
“I looked up the definition of Clickbait, and You WON’T BELIEVE what I learned!”
The Good:
The Good:
An eye-catching title can make people excited about your topic and want to read your content!
The Bad:
The Bad:
Clickbait can be super annoying! Particularly if the content doesn’t have ANYTHING to do with the title. Or if the Title is OVERLY SENSATIONALIZED!
Instead of "Clickbait," think "Click-Worthy"
Instead of "Clickbait," think "Click-Worthy"
Tip # 1: Make it a list
Tip # 1: Make it a list
Examples:
Examples:
“5 Reasons You Should Read ‘I Am Malala’”
“5 Reasons You Should Read ‘I Am Malala’”
“7 Articles that Prove that Malala Yousafzai is the greatest human on Earth.”
“7 Articles that Prove that Malala Yousafzai is the greatest human on Earth.”
“13 Insane (But True!)Things you didn’t know about Malala Yousafzai”
“13 Insane (But True!)Things you didn’t know about Malala Yousafzai”
Tip # 2: Use Emotional Adjectives
Tip # 2: Use Emotional Adjectives
Tip # 3: Use the Words "You" or "I"
Tip # 3: Use the Words "You" or "I"
Examples:
Examples:
“You won’t believe how incredibly tough this 16-year-old girl is”
“You won’t believe how incredibly tough this 16-year-old girl is”
“I didn’t think a person could get shot for wanting to go to school. Then I read ‘I Am Malala’ ”
“I didn’t think a person could get shot for wanting to go to school. Then I read ‘I Am Malala’ ”
“12 Secrets about Malala Yousafzai that I can’t wait to tell you about”
“12 Secrets about Malala Yousafzai that I can’t wait to tell you about”
Tip # 4: Mention Pop-Culture, Animals or Food
Tip # 4: Mention Pop-Culture, Animals or Food
Examples:
Examples:
“If Malala Yousafzai were a cake, she’d be angelfood. Here’s why.”
“If Malala Yousafzai were a cake, she’d be angelfood. Here’s why.”
“Why Malala Yousafzai should be the next Avenger.”
“Why Malala Yousafzai should be the next Avenger.”
“This Soaring Eagle is almost as Majestic as Malala Yousafzai’s Nobel Prize Acceptance Speech”
“This Soaring Eagle is almost as Majestic as Malala Yousafzai’s Nobel Prize Acceptance Speech”
Tip # 5: Use a Leading Sentence
Tip # 5: Use a Leading Sentence
Examples:
Examples:
“The Taliban shot her in the face. You won’t believe what Malala said when she woke up.”
“The Taliban shot her in the face. You won’t believe what Malala said when she woke up.”
“No one thought a 16-year-old Pakistani girl could make a difference. She proved them wrong.”
“No one thought a 16-year-old Pakistani girl could make a difference. She proved them wrong.”
“This 16-year-old girl’s story will make you cry.”
“This 16-year-old girl’s story will make you cry.”
Tip # 6: Use Why, How, and What
Tip # 6: Use Why, How, and What
Examples:
Examples:
“Why Malala Yousafzai is cooler and braver than you.”
“Why Malala Yousafzai is cooler and braver than you.”
“How to fight the Taliban in the words of Malala Yousafzai”
“How to fight the Taliban in the words of Malala Yousafzai”
“What Wikipedia didn’t tell you about Malala Yousafzai”
“What Wikipedia didn’t tell you about Malala Yousafzai”
Write an awesome title, add a QR Code, some images, and a voila!
Write an awesome title, add a QR Code, some images, and a voila!
